Why Everybody Needs A Publicist...

If you are in the public eye for any reason -- whether you are an artist, an author, or the CEO of a corporation who sells a product to consumers -- you NEED a publicist. 

What is the role of a Publicist?  Simply this -- to make sure you are represented to the media in the best, most positive light.  Our relationship with our clients is important.  But our relationship with the media is MOST important.  If they don't trust us, they won't trust you. And that's the bottom line.

Gina Adams has spent 21 years in the Christian marketplace representing Christian singers, musicians, producers, CEOs and Executives, book authors, and major conference events.  Gina has served in the Christian music industry since 1988 in various capacities including artist management, artist booking, event promotion, corporate publicist for a major record label, and public relations representative.  In addition to her marketing and promotion skills, Gina is also a published poet and writer.   

In 1994, Gina formed The Adams Group, an independent PR and Marketing firm dedicated to working with artists and authors who need assistance with promoting their products.   

Some of the current and past clients of The Adams Group include:

Larnelle Harris ● Jars Of Clay ● The “Original” First Call ● Michael Card ● Shirley Caesar ●  Chonda Pierce ● Ray Boltz  ● GI Joe Creator Don Levine ● Pam Thum ● Michael Sweet ● BeBe Winans ● Dennis Jernigan ● the late Vestal Goodman ● Bonnie Keen ● NewSong  ● Buddy Greene ● Reggie & Ladye Love Smith ●  Author & Talk Radio Host Hank Hanegraaff ● Best-selling author Dr. Don Colbert  ● Discovery House Music ● Women Of Faith Conferences ● Thomas Nelson Publishers ● Verity Records  ●  Word Gospel ● Light Records ●  plus many others!

The Adams Group has made numerous accomplishments as an independent PR firm since 1994, including placing the first (and so far, only) full-length interview with a gospel artist on the CBS show, 60 Minutes.  The show interviewed the legendary Shirley Caesar. 

The Adams Group was also in charge of the PR for the first two audio releases from multi-platinum-selling act Jars Of Clay.  Additionally, The Adams Group placed one of the first interviews with a Christian author on the Fox News Channel in 1999.      

Gina sums it up this way: 

"The Adams Group believes we are an extension of the ministry of any artist or author we represent.  For that reason, we conduct our business dealings with the highest of ethical integrity, knowing our actions reflect directly upon our clients. 

"With over 21 years of establishing relationships in this industry, we are trusted by the media to follow-through on all our commitments on behalf of our clients.  We understand we are often the first, and sometimes only, liaison between the media and the artist, and we take that role very seriously."

Sometimes we even get press

 for ourselves!

Check out the profile on

Gina Adams in a recent issue of

 CRW!